Bokeh too tight. Open up the lens. On another note, the cigar doesn't dominate like it should; right now the cigar is at 7:30 on the circle, move it to 8:30-9:30 and make the cherry more prominent. Move up a little bit in perspective, this way you also lose the horizon at the top, which can be distracting. Also, the ashtray reflects, I can see you in the reflection, moving up and to the right a bit will allow the matchbox to obfuscate the reflections (also to keep it in frame).
As a side note: add a little flair, open up the matchbox slightly to allow the neatly arranged match heads to show. Give a little accessory feature by adding a rocks glass with a (real or fake) alcoholic beverage. Scotch on the rocks, or even flat ginger ale on the rocks (done right, you can't tell).